After reviewing the MTA Arts for Transit’s existing touch points I wanted to provide a better way for riders to connect with the musicians and artists involved with the program.

I began by re-thinking the program at a system level, mapping the touchpoints between music and art and the riders in the system. I redesigned the signage in the system with new, larger, less formal signage, including a five-digit text message number and keywords to allow riders to send a text message and instantly receive more information about a piece of artwork they encounter in the subway.

I then thought about how to structure a web site to support the system. The site focuses on location as a way to find art and music in the transit system and allows subway riders to easily access the wealth of information, images and sound clips available for Arts for Transit artists and musicians.

White board sketch of the system map: