We began by observing behavior at the Whitney Museum during its Biennial exhibit. Some key behaviors we observed:

• Most visitors don’t come to the museum alone
• Existing mobile devices at museums are either out of date or provide an awkward experience
• Many visitors don’t have a deep knowledge of art, but come to the museum hoping to learn

We interviewed an art educator to find ways to use those principles to improve the experience of using an audio/visual tour at a museum. We wanted to focus on the connected experience of standing in front of a work of art, and tried to make the technology of the device disappear where possible. We made sure to include audio during moments where the visitor should be looking somewhere other than the screen, but included video and images where appropriate to communicate more information than would normally be given.

View our complete presentation with notes, sketches and key points. (PDF)
View a sample wireframe workflow. (PDF)
Flip through the designed screens. (PDF)