The iPhad project was borne out of the questions that came up in sales meetings with clients during my time at Adaptive Path.
With the iPad bursting on to the scene just last Spring, the medium is new, not very well understood from designer and user perspectives, and it’s establishing new paradigms for interaction. Many potential clients were approaching Adaptive Path asking for an iPhone or iPad app, but we weren’t always clear about the qualities of a good iPhone or iPad app.
Adaptive Path asked us to investigate the iPhad situation, and I worked with a team of designers and researchers in Austin, TX to define the project’s parameters and qualitative goals.
Through a set of people stories and talking points for the sales team, iPhad answered the question “Why do you need to make an app?” by investigating each device as it pertains to context of use, types of interactions, technical connectivity, and opportunities for content.