For our Entrepreneurial Design class we were each inspired to form groups that shared a similar passion or interest as we do. Gene Lu, Chia-Wei Liu and I teamed up, with a shared interest in creating a project that would benefit senior citizens.
We began researching the lifestyles of senior citizens in New York City, interviewing young people about their experiences with the elderly and visiting our local senior center to interview the director and check out some of the activities.
We defined the outcome of our research into a few key statements:
Seniors rely on their communities for more than just a place to live. They need to be an active part of a community – being social and engaged – to maintain a sense of belonging and purpose.
We came up with KeyStone, a website that connects senior citizens
to their local communities through an
online network of activities.
The core of the concept is that local organizations that have a senior citizen audience, such as senior centers, religious organizations or volunteer groups, can post activities on the site. Seniors benefit by seeing
an aggregated list of activities they’re interested in and the organizations benefit by reaching a focused community of users.
We wanted seniors to feel like they are part of an online community that also exists in the real world. The website we designed serves mainly as a directory for offline events, and engages a senior’s social circle for the purpose of making plans.
In designing the website we took our users’ ages into consideration. We kept all of the type and images fairly large. To help us understand the flow of the experiences we created a site map and wireframes that informed the final design of the screens. We conducted paper prototyping to validate the workflows we designed.
Telling the Story
To quickly capture and communicate how the system works we created a user journey depicting Carol’s story as she goes about making plans one afternoon.
We captured our full process on a tumblr: http://nyfsc.tumblr.com/